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What is the primary focus of a broker's salesperson when representing a seller?

  1. Maximizing the sale price

  2. Attracting buyers through advertising

  3. Protecting the seller's interests

  4. Providing open house opportunities

The correct answer is: Protecting the seller's interests

The primary focus of a broker's salesperson when representing a seller is to protect the seller's interests. In a real estate transaction, the salesperson has a fiduciary duty to the seller, which means they must act in the best interests of the seller throughout the process. This involves various responsibilities such as negotiating contracts, providing sound advice, and ensuring that the seller's goals and needs are met effectively. While maximizing the sale price, attracting buyers through advertising, and providing open house opportunities are important aspects of a real estate transaction, they fall under the broader umbrella of protecting the seller's interests. A salesperson committed to safeguarding the seller's position or financial outcome will naturally prioritize these methods to achieve an optimal sale. However, their core responsibility remains centered around ensuring that the seller's rights and objectives are upheld throughout the transaction process.